Social Media Week: An Innovative Event
We were honored to be the official app for Social Media Week 2014. In addition to sponsoring the event app, we had a chance to attend this global event that brings together some of the best minds in digital media. Of course, as event people, we had our eye on some of the innovative things that were done onsite.
Since the Topi team is based in New York, we attended our hometown’s local events. For the first time, Social Media Week had a central hub located at Highline Stages. While there were other concurrent events spread across the city, this was the main location and served as Social Media Week Headquarters.
In addition to the formal educational sessions, there was a lot to see and do in the common area. One of our favorite things was #NOKIAPODs. These spaces allowed people to sneak off into a quiet place to make a phone call or send an email. While we appreciate the power of networking and being face-to-face, we know that sometimes everyone needs a little quiet time, and the pods provided just that. Next time, we would like to see them a bit bigger to allow for private meetings of two-three people.
Another thing that we liked was the “Unplugged Playground.” This open space included couches and art supplies that allowed people to sit, chat, or unleash their creativity. With paint-like pens people could doodle on the table and the sofa. Remember when your mom used to yell at you for that…not at Social Media Week.
Lastly, we liked that all of the sponsor booths were very open and inviting. There were lots of couches and welcoming spaces that encouraged conversation – not just between buyers and sellers, but for all of the attendees to use. Mixed into the sponsor spaces they had tables filled with charging stations and local eateries serving a variety of tasty treats. This mix created a great environment for networking and collaboration.
The central location was a great improvement to Social Media Week, and we can’t wait to see what they do next year.